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Posts Tagged ‘tips’

Top Tips For Perfect Pitches In Austin

Thursday, February 11th, 2016

Under a month to go, and no doubt many of you who are preparing sessions, presentations, and company pitches are needing a bit of reassurance. In which case Bicad Media has put together a set of top tips to create a great pitch at SXSW.

If you are an early stage startup, SXSW Accelerator is perhaps, the brightest spotlight that can shine on your product. Crafting an exceptional pitch deck for SXSW is a great beginning and a game well-begun is half won already. As the designers of the 2015 SXSW’s winning pitch deck, here are some vital insights BICAD offers for startups looking to crushing it this season:

You might also think about how these apply to the other pitch made at SXSW… when you ‘pitch’ yourself in the hallways, bars, clubs, and queues of the event. Always be ready to bring your ‘I’m brilliant!’ game.

SXSW Baby Podcast: The Ninja’s Guide To SXSW 2015

Wednesday, March 11th, 2015

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In our final preview podcast (the ‘ninja’ level), Ewan takes a look at ‘Five Ways To Get Away For A Bit’ as well as the hints and tips that SXSW ninjas use to survive the event.

Support for this year’s podcasts comes from HipChat. Bring your team to life, with group and private chat, file sharing, and integrations, all at hipchat.com.

Follow the SXSW Baby! blog for more South by Southwest fun, and what we’re up to as we get ready for Austin via Twitter at @SXSWbaby. Got news about SXSW for us? Get in touch via SXSW Baby’s contact form! Don’t forget to follow the podcast via the RSS feed.

SXSW: Real Tips for Real People

Monday, February 18th, 2013

Every year at this time, our friend Larry Richman posts a series of blog posts detailing tips for the SXSW Film festival that he has gathered over his eight years attending the event in March.

His first post is up now and can be found here.

Keep your eyes peeled for his posts before and during the event!

One Week To Go: Interviews, Intrigue, and Panic Booking

Monday, February 27th, 2012

Next week, many of us will be heading over to Austin for SXSW – the Interactive and Film crowds will start the gatherings to all intents around lunchtime on Thursday 8th March, and while the Music crowds will take a bit longer to drift to the Texan Capital, the SXSW 2012 clock will have started.

Just time for some last-minute thoughts and things to do in our “Weeks to Go” series.

What I’d suggest now is you take a calm ten minutes, and quietly go through your preparations. Plane tickets, hotel reservations, AirBNB arrangements, all of the stuff that needs to be done… is it done? Have you copies of the information you’ll need? Will you print them out because you know your smartphone will go flat if you rely on it in Austin? I know I said cover the basics at six weeks to go, but let’s check them once more (and that includes Visa or ETSA applications that those Southbyers outside of the US will need to apply for before you fly).

Do it now, and you have just enough time to do a panic order on whatever it is you have.

Everyone has a story to tell at SXSW, and many of you are going to be looking at media outlets, bloggers, websites, newspapers, radio, and anyone else you can find to get the message out. Now is the time to reach out to them, with a short, succinct message, and a clear request of what you’d like (come to our show, are you doing interviews, would you download the application please).

Build up the intrigue on the social networks as well if you are doing a launch, tease a track from a new album, release a new film trailer… SXSW is close enough now that the PR legwork you do now will be remembered next week as it all starts. And for us in the media who are booking interviews with interesting people, great musicians, and amazing films, this is week we want to lock down or diary of appointments. So let’s have both sides help each other out!

Four Weeks To Go: Plan your personal SXSW 2012 Experience

Monday, February 6th, 2012

You’ve got your tickets and accommodation sorted (six weeks to go), stuff like visas and printing with a strict deadline has been orders (five weeks), now with four weeks to go it’s time to sort out your own SXSW timetable.

Hold on a moment, I hear you digitally thinking, the timetables and schedules aren’t complete, and I thought SXSW Baby! always said go with the flow? That’s true, but even if you are floating around Austin like a leaf in the wind, it’s a nice idea to know what sort of shape you’d like the destination to be. Which is what this week’s get ready is all about.

In my summer break I went to Southby and I got…

Get a blank sheet of paper and grab your sharpie. Write down, in one sentence, your goal for attending South by Southwest, your mission statement, your reason for going. Is it to promote your start-up? …to learn about directing music videos? …to get noticed by the US music press? …to get your mojo back?

Everyone going to SXSW will have a different goal, do you know yours? In a single sentence, sum up how you want you Southby story to end.

Things to get

I’d also suggest you grab yourself a notebook. The hipsters in you can have a dedicated Moleskine book for SXSW, the smarter readers will go for some Field Notes, and no matter how many times I suggest it, the only Filofax at Interactive will be mine. Still, all the agents and promoters at Music will join me with the ring binders, so I’ll keep the powder dry. No matter what you use, keep this close to hand over the next few weeks.

Anyway, note machine in hand (with that mission statement printed in large friendly letters on the front page perhaps?) I’m going to suggest two sections. The first is things to get. Be it medication and pills (Tylenol, paracetamol, ibuprofen, etc), a new hands-free cable for your iPhone, a US to European plug adaptor, you’ll have moments when you remember there is something you want to bring to Austin. Always write it down.

By the time you get ready to leave, you know you’ll have everything you want and need.

People to see

SXSW is all about the moments of meeting people in a corridor, over barbecue, or in line for a secret gig by Stan Bush. Some of those will be happenstance, but others, where you ping someone in a Twitter conversation and say “we have to meet at SXSW!”, you can work on to make happen. In the whirlwind of the Convention Center, you’re not going to be able to remember all those notes, nudges, and status updates. You will miss someone. Again, write it down, and give yourself some targets and goals of people to meet outside of your big statement. It’s unlikely you’ll get the full set, but you’ll get far more than you miss. And what is SXSW if not the connections you can make.

Stuff to do

And finally, how are you going to answer the external question “where’s the party?” once March is here? If you’re me, I flip open my Filofax, and can rattle off to or three for most times of each evening. You can do the same. Whenever you see a link to a party or event, follow it, RSVP, and write it down. Same for your must-see sessions, bands, and films.

Yes, all three of these elements are the same idea – when you have a spark or idea about SXSW, if you can’t act on it at that very moment, then capture it so it’s not lost. A simple idea to improving your time in Austin, but one that’s incredibly powerful. Because when you get to SXSW and there’s no time to think, all you need to do is look at your secret weapon notebook for the next play.

Bring a sharpie, says Lanyrd’s Sophie Barrett

Sunday, January 29th, 2012

The Baby! spoke to Lanyard’s founders last year in Brush Square, and we’ve been watching the progress that Simon and Nat have made with their social directory software (it’s impressive, and you should  check it out before March). They’re coming back to SXSW for 2012 with more people from their team including Sophie Barrett, who’s put together some tips from her first timers experience last year:

Take lots of business cards with you, and keep a fine Sharpie handy so you can note down important information on the back of each one you take. You’re likely to meet lots of people and forget what conversations you had, so little reminders can make all the difference.

More hints, and links, over on the Lanyrd blog (and thanks to Sophie for linking through to us). And if you want to keep an eye on Lanyrd, they have a dedicated twitter feed for Austin… @LanyrdSXSW.

Stephen Colman’s A to Z of SXSW

Tuesday, January 24th, 2012

Partly looking back at SXSW 2011, but also chock full of info for this year’s conference, Stephen Colman has went for the tradition A-Z list to go through his experiences of Austin as a first time attendee last year.

P is for… Platinum Badge
The Platinum Badge – The very best there is. When you absolutely, positively got to attend every motherfu*king session on the program, accept no substitutes.

This is your pass to everything on the program: All of Interactive, Film, and Music. All the parties. All of it. Be careful though, that’s up to $1395 of badge you’re causally wearing on a lanyard around your neck. If you lose it, it will not be replaced. Treat it like gold (or platinum I guess).

Yes, he managed something for X, but there’s a nice mix of stuff in here.