The backbone of South by Southwest has always been music – and to many SXSW only means music. So what do we know about the 2012 edition so far?
The big news of course is the keynote from Bruce Springsteen, which is more than enough to get Eric excited enough that it wouldn’t surprise me if he’s bagged a seat in the auditorium already. The Boss joins an impressive list of musical alumni who have delivered the keynote, including Bob Geldof (2011), Smokey Robinson (2010), Quincy Jones (2009) and Lou Reed (2008).
Three batches of music acts have been announced, with over 500 showcases confirmed. We’re expecting at least 1700 showcases to make up the final roster, so there are lots of names still to be revealed in the new year.
When the sun is up, the sessions are on, with lots of knowledge to share around. Just like the showcases, the sessions are not yet scheduled in, we just have a great big list of things that look fun – still, fitting it all together is part of the fun of SXSW
There’s still lots to find out, to discover, and to announce, but already it’s starting to feel like SXSW music 2012 is going to be one of the best weeks yet! Keep checking in with SXSW Baby throughout the months, weeks, and days leading up to your time in Austin, and we’ll help guide you through the fun.
Finally, how could we not mention the return of Kevin’s mammoth ‘Operation Every Band‘, listening and reviewing every band set to play SXSW 2012!