SXSW Music’s James Minor speaks to TechHive on the selection process the Southby team go through to select the shwocasing bands. Or at least skims the surface, because the biggest takeaway coming out of the interview is a sense of “we’ll know it when we see/hear/watch the band.”
We definitely don’t require that an artist is working with a booking agent or manager. What we’re really looking at, is where an artist is at in their career and whether SXSW could potentially act as a springboard and help them progress to the next level.
We look for things such as the amount of press an artist is receiving and how often an artist is performing outside of their hometown and region. We want to see artists who are working hard and in return, an audience paying attention.
We have the venues to consider as well. We want to invite artists who have enough interest around them that can fill up the (showcase) venues.
You can read the full interview here.