Let’s be honest, Interactive is the daddy of SXSW now. Outselling Music in 2011, it’s going to be huge in 2012. That’s not without issue, both in terms of hotel beds being sold out, and the campus approach to get in as many talks as possible. With the decision to “go big” this was always going to happen – and you’ve either planned your SXSW Interactive trip already, or you’ll need to be inventive to find some room at the Inn.
Because it’s shaping up to be a great Interactive in terms of keynotes and talks. Baratunde Thurston was already locked in, but his recent activity with “Poor Black Kid” is going to make his opening keynote even more interesting and dynamic. Joining him at the keynote table will be Amber Case (a cyborg anthropolgist), Ray Kurzweil (who’s just smart in ways you would not believe), and Jennifer Pahlka (the exec director of Code for America).
Around 900 proposals have already been accepted, and the main SXSW site has grouped them (by the 13 campus sites around Austin, and therefore by a rough topic) for you to start planning a rough schedule for during the day.
And of course the parties – the major and official parties are locked in, from the traditional crush of Mix at Six and the Opening Party on Friday and Saturday, to the combined Film and Interactive Fusion Party (Sunday) and the Interactive Awards on the Tuesday.
SXSW Interactive starts on Friday March 9th, but expect the early crowds to arrive the day before on Thursday and set up camp in all the old haunts… which will be re-discovered as the new haunts by all those attending their first Interactive.