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Posts Tagged ‘recommendation’

Content From The Donut King

Wednesday, February 10th, 2016

Friend of the Parish David Dylan Thomas (and the man behind ‘Dunk Donuts With Dave’) will be speaking at SXSW Interactive this year, and while The Baby! staff have a bit of an in-built bias, Thomas knows his stuff… and he’s a superb entertainer as well as an educator.

Content strategy is a plan that uses content to achieve a goal. It’s important because a lot of people are asking for it, but very few really know what it is. This is an opportunity to learn a skill that is in high demand.

Learn what it takes to practice content strategy. We’ll look at case studies and examples to illustrate what content strategy is and the types of problems a content strategist aims to solve as well as the deliverables one typically produces. Primarily, we’ll learn by doing, working through exercises to build a content strategy that will use content to align user goals and business goals in a sustainable, scalable way.

More details on the talk at SXSW, where you can star the talk with your SXSW Profile and be reminded about it when you hit the ground in Austin… because you do have the SXSW Go app, don’t you?

The top festivals to change your life include a little slice of Texas

Saturday, January 25th, 2014

Down under in Australia (actually, it’s Down Under in the UK, what do you say in the US? A bit to the side under our feet?)… anyway the point is the Sydney Morning Herald have decided to rattle through ten festival experiences from around the world – all you need is an open mind to attend them.

And what do we find at the top of this list? Good old Southby:

This Texas music festival began in 1987 but the mainstream groundswell of the past interactive decade has seen it expand rapidly.

Choose from a music, interactive or film festival or the offshoot SXSW Edu for education, SXSW Eco for environmental issues and the SXSW V2V conference for innovative start-ups.

Put simply, anyone who is anyone (or might be) has attended, spoken or performed at a SXSW festival – from Mark Zuckerberg to Al Gore, Bob Geldof, Quincy Jones, Robert Plant and Lou Reed.

Good to see the breadth of SXSW included, but the focus is clearly on the music side of things. Clearly the Herald staff haven’t done a midnight movie at the Alamo with some zombie sheep…