Friend of the Parish David Dylan Thomas (and the man behind ‘Dunk Donuts With Dave’) will be speaking at SXSW Interactive this year, and while The Baby! staff have a bit of an in-built bias, Thomas knows his stuff… and he’s a superb entertainer as well as an educator.
Content strategy is a plan that uses content to achieve a goal. It’s important because a lot of people are asking for it, but very few really know what it is. This is an opportunity to learn a skill that is in high demand.
Learn what it takes to practice content strategy. We’ll look at case studies and examples to illustrate what content strategy is and the types of problems a content strategist aims to solve as well as the deliverables one typically produces. Primarily, we’ll learn by doing, working through exercises to build a content strategy that will use content to align user goals and business goals in a sustainable, scalable way.