Once upon a time you needed just $100 to rock a launch at SXSW. Then it was $1000. Now the going rate in an article headline to launch a brand new service at SXSW is $10,000, as Posse explains over on the New York Times blog:
Last year, I went back to SXSW to introduce Posse, a social network that helps users see their friends’ recommendations for places to go. Technology companies now use the conference as a platform to capture the world’s media in a bid to be the next big thing. Like many top bands, Twitter and Foursquare got their big breaks as start-ups at SXSW.
With the conference season here again, thousands of entrepreneurs will head to SXSW, TechCrunch Disrupt, Launch and a myriad of other trade shows and exhibitions that showcase products and services. But with so many competitors and limited resources, how can one start-up stand out?
Find out all their advice here.