For some reason the press need to find a new service at SXSW Interactive and anoint it as “the chosen one.” It’s all rather silly to my eyes and ears, but never let it be said we don’t listen when the masses have spoken – which normally happens on Twitter.
But that’s okay, because the next web company that’s going to try to wrestle the mantle of SXSW success is based around Twitter. We’ve mentioned Lanyrd here before, but they’ve just launched their SXSW Interactive Session Planner over at sxsw.lanyrd.com. Punch in your Twitter name and you’ll not only get alerts on your favourite sessions when they are about to start, but also see which sessions your friends on Twitter are attending, which have the buzz, and which will be attended by the TNW crew and Hermionie’s ever-present video camera.
I love that Lanyrd lets you export the data in a common format so you can pop it in your electronic diaries. Perfect. Seemingly they have more tools to come out over the next four weeks to keep the press hype going… the cads.