One of the newer aspects of SXSW is the three day long SXSW Gaming Expo that is open to registrants as well as the general public.
Think of it as a giant Gaming themed Trade show that showcases the newest innovations in video games. The Expo is free and open to the public and will run from Friday, March 7 through Sunday, March 9 at the Palmer Events Center (900 Barton Springs Road), which is right next to the Long center where gaming related panels will be held for registrants.
While there is plenty of on-site parking, registrants can catch a shuttle just outside the Austin Convention Center (along Trinity St.) that will get them there and back again.
We’ll keep a sharp eye out for you for any special events or parties that may be announced.