Write your fears down on a piece of paper. Fold it into a pirate hat, put it on your head. There, now you're a pirate [with] no fear.

By your badge now!!! | Interactive: March 11-15, 2016 | Film: March 11-19, 2016 | Music: 15-20, 2016 | Austin Weather

Posts Tagged ‘austin’

Has McDonalds Just Jumped The SXSW Shark In A Food Truck

Wednesday, March 4th, 2015

The Food Trucks at SXSW (and in Austin generally, but hey, we’re not Do512, we’re SXSW Baby!) provide a great experience and a wide range of flavors and tastes for visitors to the Texan capital. So while it’s like a great corporate sponsorship move for the golden arches, the appearance of a McDonalds Food Truck at SXSW this year has left me feeling a little bit… really?

Austin Eater is looking at the licence application, and it looks like our portable arches, with free wifi, will be at 313 Red River. Meanwhile McDonalds Chief Digital Officer has taken to Medium to explain the thinking. It’s a good read of the strategy:

As a business, we’re always putting our emphasis on the customer, and want to improve the SXSW experience for everyone. We’re planning to showcase how we’re using digital to enhance the consumer experience, and naturally add true value and reduce the inherent frictions for attendees that inevitably occur because of the event’s sheer size. The McDonald’s Lounge will feature our McCafé coffee brand, along with comfortable couches, Wi-Fi, charging stations and televisions streaming various sessions and events, and will be home to salon sessions, panels and hackathons. We’re focused on providing consumer convenience, including a “Fry-Fi” food truck offering attendees free Wi-Fi and McDonald’s World Famous Fries.

The question now is “is this SXSW”?

What Not To Do In Austin

Saturday, January 24th, 2015

Congratulations to the team over at The Thrillist, who have managed to put together a useful list of dos and don’ts for anyone visiting Austin. To be fair, once SXSW gets under way the majority of locals are a bit more forthcoming (mostly because they don’t want to annoy anyone spending $1200 a night via AirBNB for their loft apartment). Still, you can’t go far wrong with their 20 things not to do in Austin.

“Hey, wanna go see a movie at Alamo Drafthouse today?”
Everyone else had this idea. Before you. When they bought all the tickets. Enjoy that front row!

All their contrary advice is over here.

What happens to you when you stay at SXSW for too long?

Sunday, February 2nd, 2014

I know that you don’t actually move to Austin for SXSW, you just stay there for a little less than two weeks, but with such an intense experience it can feel like you are anchored in the Texan state capital. Perhaps that’s why after so many years of attending SXSW, this Scotsman has a lot of affinity for Postgrad Problem’s ‘27 Things That Will Happen When You Move To Austin‘ article. For example:

6. The first place you got drunk was somewhere on Sixth Street, but you had trouble remembering which part of Sixth Street you got drunk on.

24. If your first festival experience was ACL, people told you, “Just wait ’til SXSW…”

25. If your first festival experience was SXSW, people told you, “Just wait ’til ACL…”

Read on at Post Grad Problems.

Warm over your foodie instincts for SXSW with Culture Map

Sunday, January 19th, 2014

Cutlure Map’s Austin section has started (like many) to look ahead to March and SXSW, and I’ve been drawn to their article on ‘unusual menu times in Austin‘:

“I’m a huge fan of Pinthouse Pizza for the pizza and beer, but my favorite thing on the menu is their Pinthouse Salad with spinach, red onion, dried cranberries, blue cheese, candied pecans and poppyseed dressing. A new place that has just opened on the east side is Haymaker. They have a hefty menu of meat and cheese dishes, but their black bean burger is one of the best in town.”

Josh Hare, Hops & Grain Brewery

You can read the full article here, and don;t forget to take notes in your SXSW Notepad for delicacies to try in March. You don’t know about the SXSW Notepad? Swing by tomorrow, we’ll tell you more.

Milo- A Buttload of Fun

Monday, March 11th, 2013

Yeah, couldn’t resist the horrible pun, how could I when the movie is about a man who has a demon who lives in his lower intestines. This movie really could have gone down the toilet (oh come on! These jokes line themselves up!) but Milo managed to be one of the best horror comedies I have ever seen. Ken Marino is fantastic as the main character, and as the director/writer team pointed out in the Q&A who hasn’t had something come out of their a**?

For those of you worried about the gore factor, let me tell you that while this movie does have its gore laden moments it is one that doesn’t go over the top on the flying guts. In fact you might find yourself laughing more often than covering your eyes and cheering for the er? underdog? so to speak.

If you missed it tonight, Milo has additional screenings Monday March 11 at Alamo Slaughter, Thursday March 14 at Paramount, Friday March 15 at Topher

12 miles of cable, just for your wifi at SXSW

Monday, March 4th, 2013

What does it take to wire up Austin so that everyone can get onto the Wifi network called ‘SXSW2013′? Wayne Brenner finds out for the Austin Chronicle, by talking to Scott Wilcox from the SXSW team:

Sometimes we put antennas on the tops of buildings and we run the cables into their networks. And then we go in, and – we’ll use, this year, about 500 computers and different types of network devices that require connectivity – so we’ll go into these locations, and because they’re not normally built out to accommodate the density of users we have attending SXSW, specifically the Interactive part, we have to augment the networks already in place. So we bring the bandwidth to the location, and we have to wire out the networks, put additional access points for wireless usage, and so on. So it’s a combination of things across the city, in the approximately 200 venues we’re using this year.

And I’m sure we’ll still have a bundle of people at Interactive wonder why the ACC never has working internet… Read on at the Austin Chronicle.

Two Wings or Four Wheels To Austin?

Monday, January 7th, 2013

With the slow rise of Bolt and Megabus in the US (as covered by Bloomberg recently), taking to the skies to reach Austin may not be your only option. You could take the bus!

BUs Travel Review site Wanderu has put together a guide to getting the bus to Austin in general, and SXSW in particular. With details on how to get to the Texan state capital from LA, New York, or Chicago, you can kick off your Southby week with a bit of a road trip… and no liquid carry-on issues!