Saturday, May 10, 2008
South Austin restaurant will change name after SXSW sues
After a lawsuit by SXSW Inc. last week, a soon-to-open South Austin restaurant and performance venue will be changing its name from the planned “South by South First”.
The Austin American-Statesman reported that in a request for a temporary injunction on using the name, the festival and conference producer contended that the similarity of the name might “cause confusion with, or ... dilute the distinctive quality of South by Southwest’s marks.”
The owners of the new seafood and steak house have not announced a new moniker.

