The headline is a common refrain, and you’d better be ready for it in March, but Vikki Chowney lays out the reasons why SXSW is nowhere near Fonzie on waterskis at The Holmes Report. Simply put, many established conferences (especially on the PR and marketing side) are about what’s happening now. Southby is about what’s happening next!
Cannes still attracts the most senior people from agency and client side, in their thousands. If you can’t get time with the right person; chances are you will at Cannes. Need to get a decision maker to commit? You’ll make headway there. It’s also the best place to find real case studies with great results that are working now.
SXSW is the place to go and learn about future trends. I saw technologies there that may have already been on the radar of the early adopters – but were for the first time truly brought to life and made viable to use in your next piece of work. I’ve subsequently watched these become more important to brands and marketers throughout the year. From robotics and artificial intelligence, to DNA testing and self-diagnosis through technology, the ever-expanding potential of social listening and a significant focus on purpose-driven brands, these were the focus areas of last year’s conference.
That said, can we have The Fonz skiing across Town Lake this year?