Write your fears down on a piece of paper. Fold it into a pirate hat, put it on your head. There, now you're a pirate [with] no fear.

Buy your badge now!!! | Interactive: March 11-15, 2016 | Film: March 11-19, 2016 | Music: 15-20, 2016 | Austin Weather

Archive for the ‘Interactive’ Category

An ode to Southby, by Southby

Monday, March 28th, 2016

Okay, we missed this one when it was posted (we were, after all, already in Austin and were quite busy), but Jason Gilbert’s poetry around SXSW is lovely… even more so as a retrospective of the event because every line is derived from a panel title at this year’s event.

It opens:

Does Social Media Make Concerts Better?
Is Twitter the New Customer Call Center?
So You Want to Partner with a Social Media Star?
Making VR Golf: Dude, Where’s My Par?

Ah, the memoires!

SXSW Baby Interview: Virtual Physicians

Wednesday, March 16th, 2016

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Ewan talks to Leslie Saxon and Todd Richmond about Virtual Physicians:

In the not-too-distant healthcare future, “virtually cloned” physicians will operate in AI-enabled, mixed reality clinics that offer 24/7 access and consultation. Aided by IoT-enabled wearable devices, implantable and ingestible sensors, virtually cloned physicians will collect on-demand diagnostic data to fuel proactive, seamless patient care extending beyond the walls of clinics, labs and hospitals. This will enable doctors to extend their expertise anywhere, to anyone, at any time, eliminating global healthcare access barriers and quality of care. Join us to explore the revolutionary role virtual humans may play in your healthcare future! Part of the IEEE Tech for Humanity Series.

Find out more at SXSW.com

No, SXSW has not ‘Jumped the Shark’

Tuesday, February 23rd, 2016

The headline is a common refrain, and you’d better be ready for it in March, but Vikki Chowney  lays out the reasons why SXSW is nowhere near Fonzie on waterskis at The Holmes Report. Simply put, many established conferences (especially on the PR and marketing side) are about what’s happening now. Southby is about what’s happening next!

Cannes still attracts the most senior people from agency and client side, in their thousands. If you can’t get time with the right person; chances are you will at Cannes. Need to get a decision maker to commit? You’ll make headway there. It’s also the best place to find real case studies with great results that are working now.

SXSW is the place to go and learn about future trends. I saw technologies there that may have already been on the radar of the early adopters – but were for the first time truly brought to life and made viable to use in your next piece of work. I’ve subsequently watched these become more important to brands and marketers throughout the year. From robotics and artificial intelligence, to DNA testing and self-diagnosis through technology, the ever-expanding potential of social listening and a significant focus on purpose-driven brands, these were the focus areas of last year’s conference.

That said, can we have The Fonz skiing across Town Lake this year?

Permits, events, and old-fashioned detective work

Monday, February 22nd, 2016

You might recall Austin City Council has cut back on the permits for events at SXSW this year (SXSW Baby, Feb ), so the release of all of the issued permits makes for interesting reading. It also gives an idea of some of the events that are going to be happening downtown during the ten days.

Deborah Stith has went through the names and dates with a fine toothed comb, like a modern-day musical Columbo:

  • Pandora has an event set for 710-718 Red River St, 710 is Hoboken Pizza and 718 is Valhalla, could this be a block party on the street?
  • SXSW Film will host outdoor screenings on the Long Center Terrace. Also, there’s going to be a “Power Puff Girls” premiere parade at the Long Center.
  • This year’s Spotify House will be at Nuevo Leon on East Sixth Street.
  • A series of Samsung events and a Capital Live Entertainment event were denied because they came in after the cutoff, although they were submitted on Feb. 5, the original deadline the city advertised. There is, however, a Samsung event taking place at the old Downtown post office on Guadalupe.

Pick out your highlights at Austin 360.

You knew the Techset were coming, you just wanted us to say yes

Sunday, February 14th, 2016

There are a number of annual fixtures that SXSW regulars look for, and one of them is the TechSet Lounge during Interactive.

The Comcast Social Media Lounge hosted by TechSet is back for its ninth year. Comcast will bring the best of media and tech together with your favorite influencers. Stop by to caffeinate and connect, relax and recharge. It’s your SX HQ!

This year’s lounge is obviously sponsored by Comcast, you can find it in its now-traditional spot of Room 19 AB on the fourth floor of the Austin Convention Centre, and all that needs to be done is to RSVP at this link. We’ll be there grabbing some coffee, some ethernet cables, and a lot of power to keep everything charged.

See you there!

Top Tips For Perfect Pitches In Austin

Thursday, February 11th, 2016

Under a month to go, and no doubt many of you who are preparing sessions, presentations, and company pitches are needing a bit of reassurance. In which case Bicad Media has put together a set of top tips to create a great pitch at SXSW.

If you are an early stage startup, SXSW Accelerator is perhaps, the brightest spotlight that can shine on your product. Crafting an exceptional pitch deck for SXSW is a great beginning and a game well-begun is half won already. As the designers of the 2015 SXSW’s winning pitch deck, here are some vital insights BICAD offers for startups looking to crushing it this season:

You might also think about how these apply to the other pitch made at SXSW… when you ‘pitch’ yourself in the hallways, bars, clubs, and queues of the event. Always be ready to bring your ‘I’m brilliant!’ game.

Content From The Donut King

Wednesday, February 10th, 2016

Friend of the Parish David Dylan Thomas (and the man behind ‘Dunk Donuts With Dave’) will be speaking at SXSW Interactive this year, and while The Baby! staff have a bit of an in-built bias, Thomas knows his stuff… and he’s a superb entertainer as well as an educator.

Content strategy is a plan that uses content to achieve a goal. It’s important because a lot of people are asking for it, but very few really know what it is. This is an opportunity to learn a skill that is in high demand.

Learn what it takes to practice content strategy. We’ll look at case studies and examples to illustrate what content strategy is and the types of problems a content strategist aims to solve as well as the deliverables one typically produces. Primarily, we’ll learn by doing, working through exercises to build a content strategy that will use content to align user goals and business goals in a sustainable, scalable way.

More details on the talk at SXSW, where you can star the talk with your SXSW Profile and be reminded about it when you hit the ground in Austin… because you do have the SXSW Go app, don’t you?