There are a lot of posts out there looking back at different aspects of SXSW. On the fashion front, Rachel Arthur tries to pull out some trends in a guest point on The Business of Fashion.
She highlights the rise of 3D printing; the calls for greater contribution between disciplines citing panels from Lego, PepsiCo, and Frito-Lay; and probably the most interesting point for me, the move away from a focus on newly-created mobile apps to discussions around hardware (such as Google’s talking shoe).
Part of the beauty of SXSW is, of course, meeting up with digitally-minded people from across the sector. But, without doubt, the most powerful insights are gleaned by stepping outside the fashion bubble and learning from other industries. The challenge is being able to distill down the key takeaways.
You can read the full blog post over on BoF.