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Archive for the ‘SXSW’ Category

New for 2015: SX Health and MedTech Expo

Thursday, January 29th, 2015

New this year in the ever expanding SXSW universe is the SX Heath and MedTech Expo.

Taking place March 16th-17th in the new J.W. Marriott, the Expo “will incorporate the same ideals of SXSW Interactive, promoting creativity, innovation and collaboration, and will feature over 60 exhibiting companies from around the world that are pushing the limits of healthcare technology.”

This event will build on past Health and Med Tech programming and offers more specialization with regard to the growing industries.

Dates: March 16-17, 2015
Hours: 11:00am-6:00pm
Location: 2nd Floor Exhibition Hall, JW Marriott Hotel

SXSW Lounges: Make Time to Chill

Wednesday, January 28th, 2015

One of the best aspects of SXSW is the serendipity of networking with those around you, making new friends, finding new products and services, and maybe just catching your breath. For me, there is no place better to do this than at one of the many SXSW Lounges that the festival makes available to registrants.

Here is a run-down of some of the better lounges, expect to see more as we get closer to SXSW Week.

Registrants Lounge
March 13 – 21 // 11am-7pm
Brush Square Park

Open throughout Interactive, Film & Music, the official Registrants Lounge is a convenient and relaxing meeting point for SXSW attendees. Stop by each day for a complimentary drink courtesy of our sponsors or for one of our several networking events.

Casa Brasil
March 13-18 // 2pm-10pm
102 Trinity Street, (corner Trinity and Cesar Chavez)

MVPindex Sports Lounge
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
The Four Seasons Hotel, Stone’s Crossing – 98 San Jacinto Blvd
Food, drinks, and charging stations available.

PBS Anywhere Lounge
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Austin Convention Center – Room 1

3M Interactive Lounge
March 13-15 // 9:30am – 5:30pm
Brush Square Park West, 409 E 5th St

The Girls’ Lounge @ SXSW
March 13 – 15 // 9am – 7pm
310-B E 3rd St
The Ipsos Girls’ Lounge energizes self, soul and sisterhood by providing a ‘girls only’ environment where we advocate for each other, inspire confidence and ignite sparks that drive real change.

Lounge in the IBM Cloud
March 13th // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Hilton, Room 406 – 500 E 4th St

PayPal Social Media Lounge (hosted by TechSet)
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Austin Convention Center – Room 19AB
The PayPal Social Media Lounge, hosted by TechSet is returning to SXSW. You’ll be able to get your caffeine fix at our coffee bar, pick up essentials at the PayPal store, and recharge yourself and your devices at one of our many work stations. We’ll also be featuring a can’t miss lineup of content and speakers throughout each day of Interactive Week. See you there!

The TripIt Lounge
March 14 – 15  // 9am – 5pm
Four Elements, 314 Congress Ave Ste 200
Recharge yourself and your gadgets, in first-class style. Geek out on travel with globetrotting experts and refuel on Austin-inspired bites. Check TripIt.com/blog for the full schedule.

Get Your [SXSW] App On

Tuesday, January 27th, 2015

Tying in with your SXsocial account and all the planning you have been doing with the SXSW.com scheduler, the SXSW Go mobile app has been updated for 2015 and is now available to download from your online app stores.

McKenzie Jones, for SXSW:

SXSW Go allows you to browse our lineup and create your personal schedule, then log in to sync it with your other devices. You can also interact with other attendees by virtually participating in events, locating venues, getting directions and activating your SXSocial account to network and connect with friends!

New this year in the app is the “Around Me” feature, which shows which venues are around you, what’s happening at each, and which of your SXSocial contacts are nearby. Join a session discussion with other attendees and participate in real-time audience polls with SessionLive, now with more sessions for 2015. For a full list of features, check out the Mobile Guide.

Download the iOS or Android versions now.

Is Downtown Going To Be A Bit Less Crowded This Year?

Tuesday, January 27th, 2015

And by crowded we mean commercialised.

Chad Swiatecki writes of the lower demand for commercial spaces in Austin for SXSW Week. Over in the Austin Business Journal, he notes lower number of permits available between March 13-22 (around 25%) and the reduced demand for event co-ordinators.

The goal of the move is to ensure public safety officials have enough time to review safety plans and prevent the total effect of multiple large activations throughout downtown from creating a public hazard.

Bill Manno, the city’s corporate special events program manager, said there’s no set number that would cause the city to stop accepting applications, saying the combined size of events for all applications would be the determining factor. He told me the city would likely stop taking applications by the end of the first week of February.

The decrease in major brands flocking to SXSW will almost certainly impact the event’s local economic impact, which was found to be $315 million in 2014.

While the financial bottom line might be affected, the idea that the SXSW pendulum is swinging back towards the attendees and making stuff up as we go along (rather than try to compose an Instagram pic to get a Lady Gaga ticket) is a good thing.

Music Wristband Sales for 2015

Tuesday, January 20th, 2015

The SXSW Music team have announced wristband info for 2015. The first batch of the bands that give local residents access to the music showcases go on sale on January 22nd at 10am Central time for $169 per wristband, with a maximum of two wristbands able to be purchased by any individual.

Do read the terms and conditions carefully, you need to have a credit card registered in a limited number of postcode areas, and the name on the credit card must match one of the names associated with a wristband.

The wristbands are not a substitute for a SXSW Music badge. They are intended for Austin locals so they can experience the music of the festival at a reduced cost compared to the visitors to the city, or those attending the Conference sessions. IN essence the lower price and restricted availability means the wristbands could be seen as a ‘thank you for letting us cause all this havoc in Austin’.

If you’re ready to buy, head over to wristbands.sxsw.com.

Why RSVPs at SXSW aren’t worth your Twitter handle

Monday, January 19th, 2015

If you’ve ever wondered why an RSVP at SXSW is never a guarantee of entry, why you still have to queue, meet RSVPster. For forty dollars, you can have the site’s organisers sign up to every event at SXSW Interactive and SXSW Music and send you the details. It doesn’t matter if you only want to go to a few, your name will go down on every list out there.

While it provides great flexibility for you as a punter on the streets of Austin, speaking as a former SXSW Event Organiser it wreaks havoc on any planning. Services like RSVPster (it is not alone in offering this style of service) flood every invite list and tool out there. SXSW Baby! once had 785 people signed up to come to our meet and greet breakfasts in Austin – we got the normal numbers turning up (around thirty to forty, for an 8am event) but our invite list gave us an indication that it would be twenty times that number.

If you’re coming to SXSW and are looking for a list of parties, then there is some value here – just be aware that just because your name is on the list, downs;t mean you’ll get in everywhere.

After all, with services like this, everyone’s name is on everyone’s list.

Start planning your daytime adventures in Austin with the scheduler

Wednesday, January 14th, 2015

One of the advantages of living with a digital SXSW are the online tools. SXSW’s own Schedule system allows you to navigate all the sessions, marking your favourite,s and building up your own itinerary. This can be viewed online, and presumably through this year’s mobile app when it arrives.

It’s not that long before we all move to Sixth Street, so grab a coffee and dip into the SXSW Scheduler to mark your favourites.

We here at SXSW Baby! would always suggest that you have alternatives marked out at each time slot. Planning is good, but listening to serendipity not he streets of Texas’ capital is always the way to guarantee an excellent adventure. It’s worth noting that the music showcases are not yet listed in the system, nor are the film screenings, but they’ll show up during February.

Or you could rely on a big marker pan, just like we did in the old days…