The simple answer is “about two-thirds of a Superbowl”, according to the annual Business Impact Survey commissioned by SXSW and put together by Greyhill Advisors. Chad Swiatecki writing for the Austin Business Journal looks at the report and pulls out the numbers:
The economic impact directly attributed to official SXSW events was $211 million, with the remainder in economic impact being generated by the tourism and cultural activities at the fringe. In terms of media exposure for Austin, the festival generated $90.6 million worth of media coverage. More than 60,000 hotel room nights were booked during the festival.
Growth in terms of income was up 0.7%, but the actual growth of three three main strands was higher, with Interactive up 3.1%, Film up 8%, and music up 8.2%, in terms of attendance. SO Austin has more people coming, but the gains are a bout more marginal.
Still worth it, Austinites?