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Archive for the ‘Food & Drink’ Category

Sign up for SXSW Softball (Did you know about this?)

Thursday, March 19th, 2015

In the off chance you did not know this, SXSW concludes with a Barbeque and Softtball Tournament. Players may sign up on Thursday March 19th from 1p until 5pm and Friday March 20th, also from 1p until 5pm at Austin Convention Center (ACC) 4th floor near the Day Stage. SIGN UP!!!  DO IT!!!!!!

BBQ and Softball Tournament

The 29th annual South By Southwest Closing Barbecue and Softball Tournament, the traditional closing social event of the SXSW week, runs from 12:30-5:30pm on Sunday, March 22.
Free for all SXSW Music and Platinum registrants!

Sunday, March 22: Schedule

11:45am First shuttle buses leave hotels
Noon-1:00pm Player check-in and warmup
12:30pm Barbecue & beer service begins
1:00pm First round games begin
2:30pm Semifinals (fields available for pick-up games)
4:00pm Championship game

Food available while it lasts – usually until about 3:30-3:45pm

Eat and Drink

The SXSW Barbecue is an authentic Texas spread, with all the trimmings (vegetarian options as well), prepared by Austin’s own Ruby’s BBQ, plus beer, water, and soft drinks.

Menu: Beef brisket, chopped beef, pork spare ribs, smoked chicken, sausage, vegetarian jambalaya, potato salad, beans, 2 varieties of coleslaw, bread, butter, pickles, onions, sauce and a variety of cookies.

Drinks: Beer, water and iced tea.

It’s free for all music and platinum registrants (one meal per badge; you MUST bring your badge), but the area is also open to the general public, with food and soft drink tickets available for sale.

Showcasing Artists: If you choose the registration packet, your artist packet envelope gets you one free barbecue meal. The area is also open to the general public, with food and soft drink tickets available for sale.

Note: For insurance reasons, we cannot sell beer to non-registrants; however, you’re welcome to bring your own (no glass containers, please).

There’s plenty of bleacher seating, three rounds of usually entertaining softball to watch, and a great chance to catch up with other registrants in a relaxed setting, and make plans for Sunday night’s closing showcases.

Play in the Softball Tournament

Any SXSW music or platinum registrant can sign up to play in the SXSW Softball Tournament. Performing artists with performing artist wristbands can sign up and play as well; one player per band, please. There are three rounds of games: quarterfinals, semifinals, and a final that starts at 4pm, with live announcers and a rendition of “Take Me Out To The Ball Game.”

We recommend you bring your own glove, if you have one, but we have a lot of loaners as well, which you can sign out with proper ID.

IMPORTANT: TO PLAY IN THE *TOURNAMENT, YOU MUST REGISTER FOR A TEAM IN ADVANCE.

Musicians
Print Media
Mixed Media
Record Companies
Agents/Managers
Clubs/Talent Buyers
(SXSW staff and SXSW volunteer teams will be filled from within)

Our tournament staff will reconfirm with you closer to the event, and is available to answer any questions you may have. In addition, there will be a Player Registration Table on the 4th floor of the Austin Convention Center, 1-5pm on Thursday and Friday during the Music Conference.

The 29th annual South By Southwest Closing Barbecue and Softball Tournament, the traditional closing social event of the SXSW week, runs from 12:30-5:30pm on Sunday, March 22nd.

Free for Artist wristbands holders and SXSW Music and Platinum registrants!

Transportation

Krieg Fields are located at 517 Pleasant Valley, about a 10-minute drive from downtown, and about 15 minutes from Austin-Bergstrom airport. SXSW will run a van shuttle between the fields and the Hyatt, Hilton and Sheraton downtown hotels, beginning around 11:45am, and running every 20 minutes or so. With advance notice, we can also take you directly to the airport from the field; please notify the softball table at the convention center if you’re going to need that.

Driving directions: From downtown, south of the river, take Riverside Drive east. Turn left on Lakeshore Blvd., a couple of blocks past I-35. Make another left on Pleasant Valley when Lakeshore dead ends, and then take the first right, at the traffic light, into the first parking lot for the Krieg Softball Complex. Follow the park road around until you can’t go any further.

Rain plan: Barbecue will be served 1-4pm, or until it runs out, at the Fiesta Gardens Pavilion on Bergman Street and Lady Bird Lake. (From the Convention Center head east on Cesar Chavez Street about 10 blocks. Turn right on Chicon and the Fiesta Gardens Pavilion is on your left two blocks before Chicon dead-ends at Lady Bird Lake.) If the weather looks iffy on Sunday morning, call the SXSW Softball Hotline, (512) 467-7979, to find out whether the game is on or not.

Has McDonalds Just Jumped The SXSW Shark In A Food Truck

Wednesday, March 4th, 2015

The Food Trucks at SXSW (and in Austin generally, but hey, we’re not Do512, we’re SXSW Baby!) provide a great experience and a wide range of flavors and tastes for visitors to the Texan capital. So while it’s like a great corporate sponsorship move for the golden arches, the appearance of a McDonalds Food Truck at SXSW this year has left me feeling a little bit… really?

Austin Eater is looking at the licence application, and it looks like our portable arches, with free wifi, will be at 313 Red River. Meanwhile McDonalds Chief Digital Officer has taken to Medium to explain the thinking. It’s a good read of the strategy:

As a business, we’re always putting our emphasis on the customer, and want to improve the SXSW experience for everyone. We’re planning to showcase how we’re using digital to enhance the consumer experience, and naturally add true value and reduce the inherent frictions for attendees that inevitably occur because of the event’s sheer size. The McDonald’s Lounge will feature our McCafé coffee brand, along with comfortable couches, Wi-Fi, charging stations and televisions streaming various sessions and events, and will be home to salon sessions, panels and hackathons. We’re focused on providing consumer convenience, including a “Fry-Fi” food truck offering attendees free Wi-Fi and McDonald’s World Famous Fries.

The question now is “is this SXSW”?

Reputation, dignity, and memory – A successful SXSW’er needs all of these things

Sunday, February 8th, 2015

Peter Shankman may have written his tips for enjoying SXSW back in 2012, but they remain super-relevant for the event three years later. Rather than focus on the day to day physical survival of Austin’s busiest week, he focuses on how to survive with your reputation intact. It’s mostly aimed at SXSW Interactive and the huge gamut of parties many feel the need to run through, but there are valid points for everyone, such as:

The parties are fun. Just get a glass of club soda with a slice of lime at the beginning of the event, and nurse it. Not only will you be much happier the next morning, but you’ll get to actually remember what you did at the party, who you talked to, and what you said. Perhaps more importantly, you won’t be “that guy.” I’ve been “that guy” once. Three years later, there’s still not water hot enough to wash off the shame.

…and…

Networking starts LONG before you get there. The second you register, use the beauty of social media to let the world know, and find new people who are going as well. Ask them if there’s a hashtag, then use it. You want to have at least ten new people you plan to meet over the course of the conference before you go to the conference. The rest of the people you meet will be nice bonuses. The end game for you is to come out with new contacts.

You can read all of Shankman’s wisdom here.

SXSW Lounges: Make Time to Chill

Wednesday, January 28th, 2015

One of the best aspects of SXSW is the serendipity of networking with those around you, making new friends, finding new products and services, and maybe just catching your breath. For me, there is no place better to do this than at one of the many SXSW Lounges that the festival makes available to registrants.

Here is a run-down of some of the better lounges, expect to see more as we get closer to SXSW Week.

Registrants Lounge
March 13 – 21 // 11am-7pm
Brush Square Park

Open throughout Interactive, Film & Music, the official Registrants Lounge is a convenient and relaxing meeting point for SXSW attendees. Stop by each day for a complimentary drink courtesy of our sponsors or for one of our several networking events.

Casa Brasil
March 13-18 // 2pm-10pm
102 Trinity Street, (corner Trinity and Cesar Chavez)

MVPindex Sports Lounge
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
The Four Seasons Hotel, Stone’s Crossing – 98 San Jacinto Blvd
Food, drinks, and charging stations available.

PBS Anywhere Lounge
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Austin Convention Center – Room 1

3M Interactive Lounge
March 13-15 // 9:30am – 5:30pm
Brush Square Park West, 409 E 5th St

The Girls’ Lounge @ SXSW
March 13 – 15 // 9am – 7pm
310-B E 3rd St
The Ipsos Girls’ Lounge energizes self, soul and sisterhood by providing a ‘girls only’ environment where we advocate for each other, inspire confidence and ignite sparks that drive real change.

Lounge in the IBM Cloud
March 13th // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Hilton, Room 406 – 500 E 4th St

PayPal Social Media Lounge (hosted by TechSet)
March 13 // 11am – 6pm
March 14 – 16 // 9am – 6pm
March 17 // 9am – 5pm
Austin Convention Center – Room 19AB
The PayPal Social Media Lounge, hosted by TechSet is returning to SXSW. You’ll be able to get your caffeine fix at our coffee bar, pick up essentials at the PayPal store, and recharge yourself and your devices at one of our many work stations. We’ll also be featuring a can’t miss lineup of content and speakers throughout each day of Interactive Week. See you there!

The TripIt Lounge
March 14 – 15  // 9am – 5pm
Four Elements, 314 Congress Ave Ste 200
Recharge yourself and your gadgets, in first-class style. Geek out on travel with globetrotting experts and refuel on Austin-inspired bites. Check TripIt.com/blog for the full schedule.

Things ToDo Today at SXSW: Monday March 10th

Monday, March 10th, 2014

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Interactive

•  Why Didn’t a Tech Journalist Break PRISM
11:00am ACC Room 18ABCD

Gaming

•  DPS and You, Building a Digital Magazine
9:30am AT&T Conf Center, Classroom 202

Film

• Silicon Valley
1:30pm Vimeo

• We’ll Never Have Paris
4:30pm Topfer

Party

•  12th Annual Nuclear Tacos, East Tent Brush Square
6:00pm East Tent, Brush Square Park

•  A Taste of Scotland 
5:00pm, West Tent, Brush Square Park

Other

 •  Book Signing: Cory Doctorow
12:20pm ACC Ballroom D Foyer

 •  Trade Show
11:00am-6:00pm Austin Convention Center, Exhibit Halls 3 & 4

Things To do Today at SXSW: Saturday March 8th

Saturday, March 8th, 2014

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Interactive

•  It’s complicated: Teen’s Social Media Practice
12:30pm Sheraton, Capitol ABCD,

Gaming

•  Fruit Ninja, Slicing up the brand for all media
9:30am Long Center

Film

• Impossible Light
4:00pm Stateside

• Predestination 
10:00pm Paramount

Music

• Ghostwriter’s Meet up
11:00am Proof Annex

Party

•  SXSW Eco Launch Party
8:00pm Blackheart

•  SXSW Comedy Opening Party
10:30pm Buffalo Billiards

Other

•  SXSW Baby Social Breakfast
8:00am Magnolia Cafe, 1920 South Congress

 

Announcing the 7th SXSW Baby Social Breakfast

Thursday, March 6th, 2014

Okay, so a little bit last minute, but hey, isn’t that the Southby way? Now the Baby! team have landed in Austin, and everyone has been asking if we’re organising our regular breakfast on the Saturday morning of Interactive at Magnolia Cafe (South Congress), I guess we’d better make it official.

This year’s ‘SXSW Social Breakfast‘ will be on Saturday March 8th, starting at 8am at Magnolia Cafe on South Congress. Everyone is welcome, and the SXSW Baby! team will be there so make sure to say hi!

A big thank you as always to the staff at Magnolia, who’ll be opening up the patio area early for the Social Breakfast so you can all mingle, meet old friends, make new ones, and set yourself up for the rest of the day. If you’re keen to get back to the Convention Center, most folk are finished by nine and there’s a local bus that will take us all back to town in time for the first morning sessions.

You can RSVP on Facebook.

Also, if you run one of the many ‘we’ll sign you up to all the parties at SXSW for $10′ services, please do not add the Breakfast. It’s unrealistic to have 4,000 people on an RSVP list for an intimate event like this (as we have had in previous years). We like to have an honest idea of who is turning up, rather than who the RSVP has been sold to.