We knew it would happen, but we’re surprised it wasn’t in the usual “super-duper-double-secret-special-wristband-and-secret-handshake” modus operandi of this type of mega event at SXSW.
In an upprecedented (and unexpected) twist, SXSW is holding a Lottery to determine who will get a cherished ticket to see The Boss perform.
The show will be “a special show in an intimate venue for SXSW attendees on Thursday evening, March 15th”, what that venue is will announced later.

From the SXSW website:
From Monday, March 12th through Wednesday, March 14th, eligible badge and wristband holders can go to any of the four Connection Centers in the Austin Convention Center to enter the drawing. Badges and wristbands will have their RFID tags scanned to enter each person into a random drawing.
After entry in the drawing ends on March 14th, the individual winners will be sent an email with further instructions at 10am on Thursday, March 15th. Those who are not selected will also be notified by email at this time. Winners will be instructed where to go to obtain their tickets for the show.
Connection Centers will be inside the Austin Convention Center at the following locations and will be open the following hours:
March 12: 9AM to 6PM
Level 1, 4th Street
Level 1, Trinity in front of Exhibit Hall 4
Level 1, Trinity in front of Exhibit Hall 2
Level 4, near Ballroom D
March 13: 9AM to 9PM
Level 1, 4th Street
Level 1, Trinity in front of Exhibit Hall 4
Level 1, Trinity in front of Exhibit Hall 2
Level 4, near Ballroom D (closes at 6PM)
March 14: 9AM to 12AM
Level 1, 4th Street
Level 1, Trinity in front of Exhibit Hall 4
Level 1, Trinity in front of Exhibit Hall 2
Level 4, near Ballroom D (closes at 6PM)
Those eligible to enter the Lottery are Platinum Badge Holders, Music Badge Holders, Artist Wristband Holders, and those SXSW Music Wristband Holders who have already obtained their wristbands online (any wristbands sold during the week of SXSW will not be eligible). No other credentials are eligible to enter the drawing. If you win, you only get a ticket for yourself, and it’s not transferrable.
So if you want to go to this show, make sure you get your credentials and enter the Lottery. Good Luck!