Looking behind the scenes at SXSW Music isn’t that difficult, everything is on show at changeover time, sound-checks and band prep are done on stage, and the whole environment is incredibly honest. But there’s a lot more going on. Conrad Schoenleber talks through his experiences of organising the CrowdNoize showcase last week on City Pages.

12 p.m.: Our first act, locals, the Chalice, is supposed to go on. Half of our speakers are missing, and the sound guy couldn’t be more clueless. My partner, Patrick Welby of CrowdNoize calls his in-house sound tech to sprint over. He arrives and immediately starts working damage control. So far our SXSW showcase is a huge success.

The diary for the rest of the day is online, and makes for fascinating reading.

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

•  Softball and BBQ at Kreig Field (weather permitting)

•  Go home

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Music Panels

•  Start and Build Your Career on YouTube
2:00pm ACC 17A

Film

• Rewind This!
1:30pm Topher

• Downloaded
4:30pm Vimeo

Party

•  MPress Fest
12:00pm Soho Lounge

Showcases

•  Jenn Grant
10:00pm Friends

•  Delta Rae
11:00pm Antone’s

•  Lions in the Street
1:00am BD Rileys

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Music Panels

•  Who’s Ripping Me Off Now
5:00pm ACC 10AB

Film

• Sound City
1:30pm Rollins

Party

•  Full Irish Breakfast
11:00pm BD Rileys

Showcases

•  The Mowgli’s
8:00pm Stubbs

•  Frank Turner and the Sleeping Souls
1:00am Blackheart

•  Sarah Jaffe
11:00pm Esther’s Follies

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Music Panels

•  Music in devices, does audio quality matter
2:00pm ACC 10AB

Film

• Big Ass Spider
11:45pm Ritz 2

• Awful Nice
4:30pm Ritz 1

Party

•  Wunderbar, Lunch with the Germans
12:00pm Icenhauer’s

Showcases

•  Frightened Rabbit
10:05pm Belmont

•  Clairey Browne and the Bangin Rackettes
11:00pm Javelina

•  The Crookes
9:00pm North Door

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Music Panels

•  Fight for Fair Fees In Music Industry
5:00pm ACC 11AB

Film

• Zero Charisma
7:00pm Rollins

Party

•  Aussie Tim Tam Slam
1:30pm ACC Meet Up Pavilion EH 3/4

Showcases

•  OK Sweetheart
10:00pm 512 Rooftop

•  Asgeir Trausti
8:00pm 18th Floor Hilton Garden

•  The Rubems
9:20pm Belmont

Other

•  Trade Show – LAST DAY
11:00am-4:00pm
Austin Convention Center - Exhibit Halls 3 & 4

Here are more highlights from the SXSW schedule, as chosen by the SXSW Baby! team:

Interactive

•  Blog to Brick: How We Turned Our Blog into a Bar
11:00am Hyatt Regency Austin, Hill Country ABCD

•  Matt Inman Keynote
2:00pm ACC EH5

Film

• Sake Bomb
11:15am Ritz 1

Party

•  Interactive Closing Party
9:00pm Stubbs

Music

•  Ruby Jane
11:00pm Parish Underground

•  Houndmouth
8:00pm Blackheart

Other

•  Trade Show
11:00am-6:00pm
Austin Convention Center - Exhibit Halls 3 & 4