British Airways open up London-SXSW direct flight
Okay it’s not specifically for SXSW, and with Austin’s rise as a technology and business centre it makes a lot of sense for British Airways to open up a London Heathrow – Austin direct flight. It makes even more sense to equip it with the latest gee-whizz aircraft, the Boeing 787 Dreamliner.
But I can’t be the only UK attendee at SXSW who’s looking at the news, smiling quietly at the ‘route starts in March 2014′, and thinking that the timing is perfect for BA to capture the crowds heading to Austin for the smorgasboard of Southby. All they need to do now is tell everyone they get free on-board Wi-Fi if they have a SXSW badge, and the geeks will do the rest of the marketing for them.