Adobe look back at SXSW 2012
Jamie, over on the Adobe blog, looks back at his time in Austin in March this year at his first South by Southwest.
At first, this year’s South by Southwest  seemed like a bust… But a few days in, after the sun came out in a blaze of glory, people pulled off their rain suits and started to mingle. After that, the conference was in full swing — dozens of panels, hundreds of sessions, some awesome barbecue and many cameos and keynotes by some of interactive’ s famous, the whirlwind week ended just as quickly as it began.
He touches on a number of issues including; where will SXSW go now and can it avoid ‘bursting’ because of its size and expectation; the future of social media; the rise of the mobile app; and what the big brands were doing to woo the Southby attendees.
Most of all though, are the two big points he’s noted for SXSW 2013:
- A closer hotel which has me walking to sessions, no more shuttle dependencies.
- Better Adobe employee awareness, I found that our employees didn’t have a way to reach out to one another via some sort of gathering.
The hotel situation is one that crops up every year (and if you are looking for a hotel close by, don’t forget that downtown sold out by late November last year for SXSW Interactive), but the communication aspect, especially between a small group of people, is one that everyone has to deal with.
We’d suggest making sure everyone has a coffee together in the morning at a fixed time and place…