My SXSW 2012, by Mark Collins
Mark Collins takes a look back at this year’s SXSW, although in the best tradition of the press, when he writes SXSW he means SXSW Music)
The price of Lone Star was fairly consistent. On the downside, mainstream America fully embraced SXSW after slowly creeping in on the festival for years. Whether it was the 60-foot-tall Doritos vending machine, the party sponsored by Nike, or American Express broadcasting a live Jay-Z concert on Sixth Street, everybody wants a piece of Austin. SXSW is still about music, but it’s also so much more.
With his favourite (and worst) bands, events, recycling, and the love affair from the hipsters for his Moleskine… it’s a fun read over at HuffPo.