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SXSW Music Announces New Keynote: The Boss

I’m vibrating. South by Southwest has a long history of influential artists presenting keynotes. In my short experience with SXSW they have had Lou Reed, Smokey Robinson, and Pete Townsend. They have raised the bar yet again, and secured none other than Bruce Springsteen as their latest keynote. The Boss himself.

Growing up in Jersey (the only state you can drop the “New” from without sounding silly), we embraced Bruce as one of our own. We would even go to new band nights at The Stone Pony, knowing that he and Clarence Clemons would occasionally show up and jam with the young bands.

From their website:

The South By Southwest Music and Media Conference and Festival is thrilled to announce Bruce Springsteen as keynote speaker for the 2012 event. The keynote will take place on Thursday, March 15, 2012 at the Austin Convention Center, the hub of SXSW Music events.

Springsteen’s artistry has drawn worldwide acclaim and honors. His recordings include time-tested classics of rock and acoustic-based albums celebrating folk traditions. His live shows are truly fervent celebrations of the communal power of music. As SXSW fosters connection and communication in the music community, this event will undoubtedly further those aims in an unique conference session.

In the tradition of legendary artists delivering the main event at SXSW, Springsteen joins notable keynote alumni including Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Pete Townshend, Smokey Robinson and Neil Young. Join us in March for a memorable keynote with Bruce Springsteen.

I can’t help but wonder how they will possibly hope to control crowds and rumors of secret shows.

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